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curatedQuality & Precision

An independent research lab exploring new mediums of thought.

About

Midjourney is a subscription-based generative AI platform for creating high-quality images and short videos from prompts, accessible on the web and in Discord, with strong style and reference controls.

Midjourney, Inc.

HQ
South San Francisco, CA, US
Founded
2021
David Holz
Role: FounderPreviously: Leap Motion

Product Positioning

What makes it different

Known for highly aesthetic outputs and intuitive style controls, Midjourney pairs a large creative community with powerful prompt, reference, and variation tools for rapid visual exploration.


Primary use case

Generate polished images and short animations for concepting, marketing visuals, and creative exploration.

Core problem it solves

Helping creators produce compelling visuals quickly without needing advanced illustration, 3D, or video tools.


Best for
Solo CreatorsDesignersAgencies & StudiosContent Marketers
StrengthQuality & Precision

Key Features

  • Web + Discord creation with community explore feed
  • Style and image references for more controllable results
  • Video animation from generated or uploaded images
Prompt-based generation with variations and remixingRegion editing (inpainting) and image expansionUpscaling and quality/detail controls

Workspace & Workflow

Workspace Types

Prompt-OnlyChat-to-CreateGallery / Grid

Workflow Capabilities

Shareable ProjectsBatch ProcessingAsset Library

Collaboration

  • Project sharing

Supported Models

Proprietary Only3+ models
Midjourney V7Midjourney V6Niji

Expertise Requirements

Design Skill
Beginner
AI Knowledge
Intermediate
Technical Skill
Beginner

Output Modalities

Text-to-Image
Image-to-Image
Text-to-Video
Image-to-Video
Inpainting
Outpainting
Upscaling
Style Transfer

Screenshots

Videos & Media

Pricing

Subscription

Basic

$10/mo

  • Limited fast minutes
  • Image generation
  • Web + Discord access

Pro

$60/mo

  • More fast minutes
  • Stealth (private) mode
  • Video model included

Mega

$120/mo

  • Highest fast minutes
  • Stealth (private) mode
  • Video model included

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