Creative agents for multimodal production—Luma Ray video (incl. Ray3 / Ray3.14), UNI-1, and a unified credit system across top third-party image, video, and audio models.
About
Luma (Luma AI) positions its product as AI agents that generate, transform, and coordinate image, video, audio, and text work from brief to delivery. The platform combines proprietary models such as Ray3, Ray3.14, and the UNI-1 unified research direction with third-party generators (e.g. Kling, Veo, Sora for video; Seedream, Nano Banana, GPT Image for images; ElevenLabs for audio) under subscription plans with usage-based credits.
Product Positioning
Agent-first creative OS with native Ray video models (including fast 1080p Ray3.14) plus day-one access to leading third-party image/video/audio models in one credit meter—aimed at pro and enterprise creative velocity.
Brief, storyboard, generate, and refine cinematic clips, stills, and audio through Luma agents—mixing Luma Ray with Veo, Sora, or Kling where appropriate—then scale via API for production pipelines.
Creative teams outgrow single-model UIs; they need one governed workspace that can reason over multimodal tasks without juggling separate vendor consoles.
Key Features
- ✓Ray3.14 native 1080p with public per-second credit table (draft through HDR tiers)
- ✓Image stack spanning Seedream, Nano Banana family, and GPT Image with edit modes
- ✓Audio via ElevenLabs speech, SFX, and music with utility tools (background removal, reframing)
- ✓Guest collaborator editing on individual plans; Team/Enterprise roadmap for SSO and analytics
Workspace & Workflow
Workspace Types
Workflow Capabilities
Collaboration
- Project sharing
- Team workspaces
Supported Models
Expertise Requirements
Output Modalities
Screenshots
Videos & Media
Pricing
Plus
$30/mo
- Luma and third-party image and video models
- Guest collaborator edit access
- Commercial use
Pro
$90/mo
- 4× agent usage vs Plus
- Full Plus model access
Ultra
$300/mo
- 15× agent usage vs Plus
- Maximum individual-tier throughput
Enterprise
Custom
- Enterprise commitments, training, custom fine-tuning, dedicated support
